Becoming a brand for a micro-business is all about telling an authentic story that creates a positive, relatable, consistent perception in your audience's mind.
As solopreneurs and micro-business owners, defining your unfair advantage may seem narcissistic but it's the only way to build an audience that chooses you.
My definition of the ideal customer is a customer who will get incredible value from your service or product, thus who feels strongly positive about your business and in return, will add value to your business. That exchange of value and support is, for me, the key for successfully profiling your ideal customer.
What is your problem statement? Are you just a copywriter, mortgage broker, financial advisor, personal stylist, etc. or are you doing something really special for those who have a big problem that you can solve?
What does business success mean to you? Something profitable? That works without you? Scalable? Sellable? How best can you start to think about this?
A few weeks ago, I had a classic sales guy on the phone. You know, the one who talks non-stop, almost like he’s reading. “Good on him, he literally digested…
Human contact is the strongest form of lead generation. Focus your efforts on listening to prospects, and providing the info they need, when they need it.
Understanding the 3 stages of business growth for women solopreneurs and micro-business owners to help plan how to grow post COVID-19.
Have we gained entrepreneurial strength from Coronavirus? How the adversity of lockdown has inspired us and encouraged women entrepreneurs to move forward.
You know what I love? Slime and play-dough, going to the park with my daughter and dog and not having to worry about anything. I love being able to enjoy the…