Profiling your ideal customer

My definition of the ideal customer is a customer who will get incredible value from your service or product, thus who feels strongly positive about your business and in return, will add value to your business. That exchange of value and support is, for me, the key for successfully profiling your ideal customer.

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5 key questions to help you define your problem statement
Given 1 hour to save the planet, I would spend 59 minutes understanding the problem and 1 minute resolving it.

5 key questions to help you define your problem statement

What is your problem statement? Are you just a copywriter, mortgage broker, financial advisor, personal stylist, etc. or are you doing something really special for those who have a big problem that you can solve?

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Selling in the new normal

A few weeks ago, I had a classic sales guy on the phone. You know, the one who talks non-stop, almost like he’s reading.  “Good on him, he literally digested…

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