The exercise of building a strong lead generation funnel is based on maximising your traction in each stage of that funnel. To do that, the customer needs to go on a journey of relationship building with you.
Tools and guidance to help you as a solopreneur or micro-business owner with marketing and sales for your small business.
This blog is to provide some useful landmarks so that you can choose your marketing channels wisely to create an efficient and ROI-heavy lead generation plan.
As solopreneurs and micro-business owners, defining your unfair advantage may seem narcissistic but it's the only way to build an audience that chooses you.
My definition of the ideal customer is a customer who will get incredible value from your service or product, thus who feels strongly positive about your business and in return, will add value to your business. That exchange of value and support is, for me, the key for successfully profiling your ideal customer.
What is your problem statement? Are you just a copywriter, mortgage broker, financial advisor, personal stylist, etc. or are you doing something really special for those who have a big problem that you can solve?
A few weeks ago, I had a classic sales guy on the phone. You know, the one who talks non-stop, almost like he’s reading. “Good on him, he literally digested…
Human contact is the strongest form of lead generation. Focus your efforts on listening to prospects, and providing the info they need, when they need it.
Understanding the 3 stages of business growth for women solopreneurs and micro-business owners to help plan how to grow post COVID-19.