Through my last few years of networking experience, combined with some research, I came up with some rules for networking like a queen...
Tools and guidance to help you as a solopreneur or micro-business owner with marketing and sales for your small business.
Having trained dozens of sales teams and hundreds of entrepreneurs, we have a lot to learn from children on how to become efficient in sales!
If marketing efficiency is the success of the process, then marketing effectiveness is the impact of your efforts on your business.
Our Focal Point framework's aim is to leave you with one word that resonates strongly as your why, your vision and your values.
Studies have shown that women tend to be motivated to start their own businesses in order to strike a better balance between work and family life. Conversely, men tend to be…
Just one small action per day can help you to develop and grow your business - and yourself as business owner. Here's how...
The exercise of building a strong lead generation funnel is based on maximising your traction in each stage of that funnel. To do that, the customer needs to go on a journey of relationship building with you.
This blog is to provide some useful landmarks so that you can choose your marketing channels wisely to create an efficient and ROI-heavy lead generation plan.
As solopreneurs and micro-business owners, defining your unfair advantage may seem narcissistic but it's the only way to build an audience that chooses you.
My definition of the ideal customer is a customer who will get incredible value from your service or product, thus who feels strongly positive about your business and in return, will add value to your business. That exchange of value and support is, for me, the key for successfully profiling your ideal customer.