IWD #ChooseToChallenge Yourself to TAKE POWER!

Academy for Women Entrepreneurs

IWD #ChooseToChallenge Yourself to TAKE POWER!

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An IWD Event for Women Business Owners For #IWD2021, we decided to #choosetochallenge ourselves & TAKE POWER. Are you in?

About this Event

This year International Women’s Day theme is #ChooseToChallenge.

At Academy for Women Entrepreneurs, we #ChooseToChallenge the current status quo and all the statistics around female entrepreneurship.

To do so, we empower women entrepreneurs to build and grow their businesses with confidence, fulfilment and joy by increasing business knowledge and acumen and by giving access to collaboration opportunities with other female entrepreneurs.

IWD is a symbol, a reminder to all of us that we still need to work hard for women’s emancipation, freedom, and gender equality. We need to #choosetochallenge what is comfortable, what is not acceptable but somehow accepted, what needs to be discussed but silenced. We need to shift, move, derange. Thus, we need to challenge our own comfort and limits to stand-up and speak loud for ourselves.

For International Women’s Day 2021, we decided to #ChooseToChallenge ourselves and TAKE POWER!

#ChooseToChallenge your safe zone and explore “the beyond”

#ChooseToChallenge your visibility and own your audience

#ChooseToChallenge your story and claim your throne

IWD #ChoosetoChallenge Yourself and Take Power will be dedicated to encouraging and supporting each other to step out of our own comfort zones and grow as entrepreneurs.


  • Learn from UK’s Top Advisors: How to plan to grow your business, How to become more visible to grow your audience, How to change your mindset to grow your income!
  • Expand your network by connecting with like-minded female founders
  • Pitch your expertise and claim your throne


11.00 -11.30– Soft start with Welcome networking

11.30 -11.40 – Welcome

11.40 -12.30 – Part 1: #ChooseToChallenge your safe zone and explore “the beyond” Plenary session moderated by Lauren Malone – Enterprise Nation

Objective: Understanding the limits of our safe zone and finding strategies to explore “the beyond”

Understanding our unconscious thoughts biases that limit us – TBC

Daring bolder and bigger goals for your business – Ceylan Boyce (AWE)

Expanding your network to grow – Samantha Lawton (WIBN)

Breaking the barriers to boost economic empowerment – TBC

12.30-13.20– #ChooseToChallenge your visibility and own your audience – Workshops


4 workshops to empower you in 4 different areas of marketing that are rated as most daunting by female business owners

  1. Speak Up. Speak Out. Be Heard – Mel Bryon
  2. Digital impact through your videos – Eugenia Zagoruyko
  3. Harnessing PR to increase brand visibility – Helen Sharpe
  4. Strategies to increase impact when networking – Samantha Lawton

13.20- 13.40– Break and networking

13.30-14.00– #ChooseToChallenge your story and claim your throne (moderated by Samantha Lawton)

Objective: Pitch your expertise to claim your throne – be THE expert of your field

14-10 – 14.30– Closing workshop- #Choosetochallenge – Take Action to Take Power–(Lead by Ceylan Boyce)

Who is leading this workshop:

Ceylan Boyce: As an award-winning business strategist and entrepreneurship coach, Ceylan specialises in SME management and leadership as well as women entrepreneurship. CEO and the founder of Academy for Women Entrepreneurs, Ceylan is dedicated to providing women solopreneurs and micro-business owners with practical business frameworks that they can adapt easily to build and grow fulfilling and flexible businesses with ease and confidence.

Samantha Lawton – The Networking Queen, WIBN Associate: Samantha manages one of the largest patches in the capital, running seven of the London WIBN groups. “Being a great networker is not only about the potential business growth, but also, and most importantly, it’s the camaraderie and support from like-minded business women – it’s the conversations you have & the connections you make. My motto at the end of every meeting is quite simply, “If you’re not networking then you’re not working!”

Lauren Malone – Lauren Malone is a ‘women in business cheerleader’ leading two major campaigns at Enterprise Nation; She Means Business in partnership with Facebook and Entrepreneurial Womxn with TSB.

Mel Bryon – Mel Byron is a coach, writer and stand-up comedian. Mel passionately believes in joy, confidence and kindness being the keys to success in work and life. After over 20 years in publishing, she transferred her skills and her passion to bringing those key elements to students and audience members. She has performed all over the UK, including at the Edinburgh Fringe. She has taught and mentored all her working life and now coaches in speaking skills and leadership skills, with students from diverse backgrounds, from leaders to health professionals to other performers.‘May just make your day’ – The Scotsman

Eugenia Zagoruyko –

Helen Sharpe – Helen has worked at senior level in PR agencies in London and Bristol, managing both B2B and B2C campaigns. As a result of her underpinning values around equality and social justice, Helen established Her Story PR in 2018. The business champions women and their organisations, as well as initiatives for social good.


Date And Time

Tuesday, 02 March 2021 @ 11:00 to
Tuesday, 02 March 2021 @ 14:30


Online Event

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