PIVOTING STRATEGIES FOR GROWTH FOR FEMALE BUSINESS OWNERS – FREE ZOOM COFFEE HOUR (1PM, 20 MAY 2020)
How many times have you heard the word ‘pivot’ in the last 8 weeks? Widely used in the start-up world, pivoting, in business strategy means conducting “a structured course correction designed to test a new hypothesis about the product, strategy or growth” – The Lean Start-Up
As I haven’t read yet a book on “How to pivot business when a worldwide pandemic punches you in the face”, let’s go with this one.
Now let me highlight the part where it says “structured course correction”.
Which is the opposite of the “wild, wild west” style of business strategy that every SME had to adopt at the beginning of the lockdown: “Let’s put everything on Zoom and we’ll see what happens. Oh, hang-on what’s Zoom again?”
Of course, I am slightly exaggerating, but only slightly. And you know what, that was the right strategy. We were all in the survival mode and entrepreneurs are resourceful creatures. I have observed many of our EMPOWER Tribe programme members being “on it”, “finding solutions” and surviving.
Now is the time to bring some strategy, planning and structure to your pivoting activities so that you can shift the “survival” mode to “growth” mode.
Do something AWEsome: join EMPOWER Tribe for FREE to access our “Pivoting strategies for growth- for female solopreneurs and micro-business owners” webinar at 1pm on Wednesday 20th May 2020.
Recordings will be made available to members after the event so, if you’re unable to attend, EMPOWER Tribe members can watch in your own time.
What’s EMPOWER Tribe?
EMPOWER Tribe is a FREE business training and coaching programme that we developed to support female solopreneurs and micro-business owners during Covid-19. Join our community today to gain access to kick-butt business coaching and training sessions just like these.