STAND OUT & SPEAK LOUD – Differentiate to gain competitive advantage
This is a planning workshop specifically designed for women micro-business owners to help them lay the foundations to grow their businesses.
About this Event
Creating difference for solopreneurs or micro-business owners can be challenging.
A photographer takes great pictures, a graphic designer creates nicely branded collateral for your company, a family lawyer helps you divorce with less pain (hopefully), an architect designs your house as a nice, practical environment, a florist creates beautiful bouquets for your wedding, and so on. What more is in it? So much more…
Business positioning is a highly strategic exercise. The position of your business is your difference from your competitors, and you are how your brand is perceived by your audience.
What is the objective of this workshop?
The aim of this workshop is to help you define your unfair advantage and enable you to transform it into a marketable, business asset. This workshop will allow you to create impact in your market and stand out from the crowd.
What will be the outcome?
At the end of this workshop, you will have a clear unique value proposition and an action plan to transform it into your marketing efforts.
Who is leading this workshop?
Ceylan Boyce, founder of Academy for Women Entrepreneurs and EMPOWER Tribe is a business strategist and entrepreneurship coach with over 15 years of consultancy and marketing experience combined with 8 years of owning and leading multiple successful businesses.
Who is this workshop for?
Female solopreneurs and micro-business owners who would like to grow their companies.