The exercise of building a strong lead generation funnel is based on maximising your traction in each stage of that funnel. To do that, the customer needs to go on a journey of relationship building with you.
This blog is to provide some useful landmarks so that you can choose your marketing channels wisely to create an efficient and ROI-heavy lead generation plan.
Let's face it, growing your business can be hard. Here we explore the 5 forces of successful and easy (relatively easy) growth for micro-business owners.
When you explore possibilities, you have to explore positive outcomes, as well as risk factors and negative scenarios. Here we explore the 3 phases to seize market opportunity as a micro-business owner or solopreneur.
Becoming a brand for a micro-business is all about telling an authentic story that creates a positive, relatable, consistent perception in your audience's mind.
As solopreneurs and micro-business owners, defining your unfair advantage may seem narcissistic but it's the only way to build an audience that chooses you.
My definition of the ideal customer is a customer who will get incredible value from your service or product, thus who feels strongly positive about your business and in return, will add value to your business. That exchange of value and support is, for me, the key for successfully profiling your ideal customer.
What is your problem statement? Are you just a copywriter, mortgage broker, financial advisor, personal stylist, etc. or are you doing something really special for those who have a big problem that you can solve?
What does business success mean to you? Something profitable? That works without you? Scalable? Sellable? How best can you start to think about this?
A few weeks ago, I had a classic sales guy on the phone. You know, the one who talks non-stop, almost like he’s reading. “Good on him, he literally digested…