Resources

Seizing your market opportunity

Seizing your market opportunity: a guide to maximising your business potential.

Post author:Ceylan Boyce
Post published:03/08/2020
Post category:Profit

When you explore possibilities, you have to explore positive outcomes, as well as risk factors and negative scenarios. Here we explore the 3 phases to seize market opportunity as a micro-business owner or solopreneur.

Stand out and speak loud, but first be authentic.

Post author:Ceylan Boyce
Post published:27/07/2020
Post category:Profit

Becoming a brand for a micro-business is all about telling an authentic story that creates a positive, relatable, consistent perception in your audience's mind.

Sourdough Bread

What is your unfair advantage? The 5 Ps of unfair advantage for solopreneurs and micro-business owners

Post author:Ceylan Boyce
Post published:20/07/2020
Post category:Promotion

As solopreneurs and micro-business owners, defining your unfair advantage may seem narcissistic but it's the only way to build an audience that chooses you.

Profiling your ideal customer

Post author:Ceylan Boyce
Post published:13/07/2020
Post category:People Promotion

My definition of the ideal customer is a customer who will get incredible value from your service or product, thus who feels strongly positive about your business and in return, will add value to your business. That exchange of value and support is, for me, the key for successfully profiling your ideal customer.

Given 1 hour to save the planet, I would spend 59 minutes understanding the problem and 1 minute resolving it.

5 key questions to help you define your problem statement

Post author:Ceylan Boyce
Post published:07/07/2020
Post category:Promotion
Post comments:0 Comments

What is your problem statement? Are you just a copywriter, mortgage broker, financial advisor, personal stylist, etc. or are you doing something really special for those who have a big problem that you can solve?

What does business mean to you?

Post author:Ceylan Boyce
Post published:28/06/2020
Post category:Personal

What does business success mean to you? Something profitable? That works without you? Scalable? Sellable? How best can you start to think about this?

Selling in the new normal

Post author:Ceylan Boyce
Post published:22/06/2020
Post category:Promotion

A few weeks ago, I had a classic sales guy on the phone. You know, the one who talks non-stop, almost like he’s reading. “Good on him, he literally digested…

Building your lead generation strategy

Post author:Ceylan Boyce
Post published:14/06/2020
Post category:Promotion

Human contact is the strongest form of lead generation. Focus your efforts on listening to prospects, and providing the info they need, when they need it.

Business Growth Post-COVID-19: Build Your Recession-Proof Growth Strategy

Post author:Ceylan Boyce
Post published:09/06/2020
Post category:Promotion

Understanding the 3 stages of business growth for women solopreneurs and micro-business owners to help plan how to grow post COVID-19.

Gaining Entrepreneurial Strength from Covid-19

Post author:Ceylan Boyce
Post published:01/06/2020
Post category:Personal

Have we gained entrepreneurial strength from Coronavirus? How the adversity of lockdown has inspired us and encouraged women entrepreneurs to move forward.